How to Define Your Personal Brand Online
ABOUT THE TEACHER:
Hey friend! I'm Lindsey of Lindsey Out Loud! I'm so excited to meet you and hopefully help you become successful online as you build and grow a personal brand!
I have been running social media accounts for businesses on and off for about 8 years, designing websites for about 3 years and developing my own personal brand through my blog and social platforms for a little over a year.
Through my experiences, I want to share with you what I've learned--what works and what doesn't. I want to teach you what it means to have a personal brand, how you can define it yourself and how you can make sure your audience recognizes it. Once you have a successful personal brand, you become recognizable to your audience, and that is something that will help you tremendously in becoming successful online.
Check out my Instagram to learn more about me and my own personal brand! Can't wait to get to know you!
ABOUT THE CLASS:
Are you feeling confused as to why you're even on social media and why you're wanting to grow your online presence?
If you aren't sure what your purpose is, that will translate through your posts and your profile.
You need to be crystal clear on why you're there, why you keep showing up and why people should follow along with you.
When you start to figure this out, your success becomes limitless.
Once you define your personal brand, you then have to create content that reflects that. Anyone who visits your website or social media platform should be able to understand quickly what it is you do and what you're about.
My goal is to make sure you know your purpose, your ideal audience and your visual and non-visual brand so that you can create content centered around your purpose, speaking directly to your ideal audience. This is your personal brand!
And guess what? This shouldn't be painful! This should be fun!
We will do this through exercises, brainstorming, and reflecting on the type of brand you want to put out there. I will help guide you step by step and even give you lots of ideas to get you started.
At the end of this class, you should know:
- Your purpose for being online
- Who your ideal audience is
- The main topics you will be focusing on and how to create content around these topics
- The visual and non-visual components of your brand
You will receive a workbook as part of this class that you will be working on during the lesson and can refer back to at any time if you need to re-evaluate certain components.
I certainly hope you will join me for this fun time of learning and growing!
MATERIALS STUDENTS WILL USE IN CLASS:
You will need to download the Defining Your Personal Brand Workbook and have it handy during class! You can print it or just have it pulled up electronically!
This live-online class will not be recorded and does not offer a playback link.
Minimum age requirement: None
Learners will need the workbook either printed or pulled up electronically and a way to make notes on it!
Sunday December 6th, 2020
8:30 PM - 9:30 PM ET
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