Online Marketing: Laying the Groundwork
ABOUT THE TEACHER:
Hi, I'm Amy. I’m an online marketing strategist who works with small, creative companies, helping them promote how and why they’re the best at what they do.
That last part is a key ingredient to setting up a strong foundation in their online marketing. To attracting and maintaining trust from their ideal clients.
And laying that groundwork is easier than it looks. It's really just assembling five things: connections, story, web, email, and social.
I can speak from experience…
I founded my business in 2011. I created an extremely wishy-washy website, with zero strategy for leading people there or maintaining their interest after they left. It wasn't until five years in that I started to actually promote my services to a wider audience. I committed to consistent online marketing and within two years, my business experienced immense growth.
I developed my Grounded Growth consulting—a comprehensive framework for creating an evergreen brand guide + actionable marketing plan. My signature group program, Confident + Consistent Marketing, teaches applicable strategies for web, email, social media and content marketing.
I have designed courses, facilitated workshops and participated in panel discussions for University of Denver, LEAP at St. Mary’s College, Barnard College, New York Foundation for the Arts, Gibney Dance, The Artist Co-op, The Ellevate Network, Tide Risers and Pentacle, among others.
ABOUT THE CLASS:
Everyone Googles. And that means every business owner, no matter how new or established, is subject to judgment the second a potential client searches for them online. Imagine if you could easily build an online presence that encourages interest and trust from your best potential clients? Before they even speak with you?
Amy Jacobus is an online marketing strategist and marketing educator at the graduate level at University College, University of Denver. Her firm, Amy Jacobus Marketing, is celebrating ten years of marketing consulting for creatives and service-providing entrepreneurs in 2021.
This class teaches service providing business owners (coaches, creatives, artists, and consultants) how to build the foundational elements of a strong & simple digital marketing plan. Learn to set up the basics related to your:
- copy & content
- email marketing
- social media
Then, watch how a stranger's confidence in your abilities and willingness to invest in your services will grow!
AVAILABLE FOR PURCHASE AT CLASS:
Students will receive a discount code for $35 off Amy's step-by-step guide, The Must-Have Marketing Starter Kit.
Enrolled learners will receive the Zoom link playback via their student profile inbox within 24 hours of this live-online class.
Minimum age requirement: None
Friday January 29th, 2021
1:30 PM - 2:45 PM ET
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